Waste advocacy and popular environmentalism suffer from a constant mismatch of scales. Problems are at one scale, and solutions are at another. This article calls for shift in cultural discourses that include proportion and scale so that information, problem identification, and proposed solutions are able to intervene into problems in meaningful and effective ways.
The journey from awareness to behavior change is a long and arduous one, and few make it. Even for those who change their behavior, the scale of the change is often too small to impact the problem at hand. So what do we do?