Crowdsourcing light pollution data: A means of infrastructure awareness?

The Globe at Night project is an international citizen-science campaign to measure the impact of light pollution. It invites citizen-scientists (aka: you) to measure their night sky brightness and submit their observations from a computer or smart phone. Yet, gathering information for a scientific project is really a side effect of the goals of the project, which is to raise awareness of the problem. While my views on awareness campaigns tend toward the critical, in many ways this is a campaign for infrastructural awareness.